Have you heard about this? Thoughts?
I have to admit, I’ve been avoiding the subject…
as if by not talking about it, I can make it go away.
Although part of me thinks I should be happy for any sort of new letterpress technology, it actually made me feel a little sick to my stomach. First of all, because it makes me worry about how it will affect our little mom + pop business. Secondly, because I really doubt that a tiny plastic machine can duplicate the quality of a half ton steel machine. Finally, because it takes all the romance out of this beautiful printing process.
But then I take a deep breath and calm down and realize that it’ll probably be fine. No, it won’t be nearly as high quality as what you can do on an actual vintage letterpress. It also won’t be able to print as large. And that’s why people will continue to order letterpress goods from people like us. And what this little machine lacks in romance and charm, it makes up for in accessibility and affordability. It may actually bring letterpress more into the spotlight and be a good thing for everyone involved. I certainly hope so…
Also, see this post about it: Is Nothing Sacred Anymore?
image credit: top photo via Paper Source